Bike-Stellenanzeigen
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KEY RESPONSIBILITIES & ACCOUNTABILITIES:
– Use customer and market insights to guide, define a strong own brand strategy which delivers on the competitive advantages available to ABP
– Describe a clear category strategy and ambition per customer segment and determine the implementation roadmap including timing, sequence, and decision gates
– Lead the own brand management team (10 to 12 members) in translating brand elements into plans and go-to-market strategies which clearly target the potential upsides identified
– Collaborate closely and effectively with the bicycle R&D and Brand teams to develop a clear innovation road map for own brand P&A and to maximise access to the synergies available from specification of own brand P&A on Accell Group bicycles
– Communicate product launch plans, brand plans and targeted marcomms activities to all regional brand, sales and marketing teams and ensure a regular flow of information and material to key internal stakeholders
– Measure and report performance of all product launches and marketing campaigns, targeting clear ROI and KPIs
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
– Business or marketing degree or commensurate experience
– Track record of success in the field of Product and Brand Management and in developing and delivering successful Brand strategies
– Able to work with people from different backgrounds in a matrix organization to establish and maintain effective relationships with key stakeholders
– English and preferably German, Dutch is a plus
– High affinity for bicycles and cycling
YOUR BENEFIT:
– Challenging tasks and inspiring projects in a dynamic and international team
– Flexible work place with regular presence in Sennfeld and travel throughout Europe
– Attractive salary package
Weiterlesen...
– Use customer and market insights to guide, define a strong own brand strategy which delivers on the competitive advantages available to ABP
– Describe a clear category strategy and ambition per customer segment and determine the implementation roadmap including timing, sequence, and decision gates
– Lead the own brand management team (10 to 12 members) in translating brand elements into plans and go-to-market strategies which clearly target the potential upsides identified
– Collaborate closely and effectively with the bicycle R&D and Brand teams to develop a clear innovation road map for own brand P&A and to maximise access to the synergies available from specification of own brand P&A on Accell Group bicycles
– Communicate product launch plans, brand plans and targeted marcomms activities to all regional brand, sales and marketing teams and ensure a regular flow of information and material to key internal stakeholders
– Measure and report performance of all product launches and marketing campaigns, targeting clear ROI and KPIs
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
– Business or marketing degree or commensurate experience
– Track record of success in the field of Product and Brand Management and in developing and delivering successful Brand strategies
– Able to work with people from different backgrounds in a matrix organization to establish and maintain effective relationships with key stakeholders
– English and preferably German, Dutch is a plus
– High affinity for bicycles and cycling
YOUR BENEFIT:
– Challenging tasks and inspiring projects in a dynamic and international team
– Flexible work place with regular presence in Sennfeld and travel throughout Europe
– Attractive salary package
Weiterlesen...
